The offer we are running right now

We lower your cost per lead. Or you get your money back.

Google Ads management built for home service businesses — electricians, roofers, renovators, flooring, HVAC, plumbing. We take over the account, strip out the spend that was never going to turn into work, and bring the cost of a real lead down while the quality of the calls holds or improves.

Get a free account audit 236-862-3369

−$971: Cost per lead in 14 daysRenovation contractor, Calgary
−63%: Monthly ad spendResidential electrician
−$369: Cost per conversionRoofing contractor, US

Included for new clients

Free website SEO optimization in month one

A full technical and on-page pass on your existing site at no charge — speed, crawl issues, service pages, local signals. Your organic visibility improves while the ad account is still settling.

Our guarantee

60-day money-back guarantee

Not happy with the service inside 60 days? You get your money back and you keep the account, the tracking, and the SEO work. Month to month, no contract to escape from.

What we change

Six things we fix in almost every account we inherit.

Search term and negative keyword cleanup

We go through what people actually typed to trigger your ads and cut the phrases that produce calls you cannot service. This is usually the single biggest lever in the account.

Conversion tracking that counts real work

Junk conversions teach the algorithm to buy junk. We set tracking up so a quotable job counts and a 6-second wrong number does not.

Campaign structure and budget consolidation

Spend gets pulled out of campaigns that have already proven they do not convert and moved behind the services and areas that do.

Bidding strategy matched to your data

Smart bidding needs enough clean conversion volume to work. We pick the strategy your account can actually support right now, not the one that sounds most advanced.

Landing pages and call flow

Half of a bad cost per lead happens after the click. We fix the page, the offer, and what happens when someone calls during a job.

Reporting you can read in two minutes

Cost per lead, lead quality, and what changed this month. No 40-page dashboard designed to look busy.

Proof, not promises

Real accounts. Real numbers. No rounded-up screenshots.

Every figure below comes from a live client account we manage today. Where a client has given a testimonial, it is printed word for word. Where one has not, we say so.

$971: Largest cost-per-lead drop, in 14 days
63%: Ad spend cut for one electrician
5+ yrs: Longest-running client relationship
60 days: Money-back guarantee on our service

Residential Electrician

Canada

September 2026

63%

Less monthly ad spend

Monthly budget: $3,500 → $1,300
Irrelevant calls: Eliminated

When we took over this account it was burning $3,500 a month and filling the phone with calls for work this electrician could not service. We rebuilt the targeting around what he actually sells — electrical service work, EV charger installs, panel and service upgrades — and cut the budget to $1,300 a month while the irrelevant calls disappeared.

Dave has done an incredible job with the SEO on my website and has helped set up and manage my Google Ads. He’s been a pleasure to work with — always communicative, patient, and willing to explain the more technical parts of the process in a way that’s easy to understand. I’ve seen amazing results from working with him and would recommend Dave to anyone and everyone who asks! If I could give more than 5 stars I would!!!
Electrical contractor, Google Ads and SEO client

Renovation Contractor

Calgary, AB

First 14 days, September 2026

$971

Drop in cost per lead

Time to result: 14 days
Existing budget: Healthy

This client came to us with a healthy budget and a cost per lead that had climbed far too high. The brief was to increase lead flow without dropping quality and bring the cost per lead down. Within the first 14 days of taking over the account, cost per lead fell by $971.

Brand new account taken over in September 2026. No testimonial yet, and we expect performance to keep improving from here.

Roofing Contractor

United States

June – September 2026

$369

Drop in cost per conversion

Managing the account: 3 months
Campaign goal: Quality first

The goal on this US roofing account was never volume for its own sake — it was the highest quality leads at the best possible return. Since taking it over in June 2026 we have brought the cost per conversion down by $369.

Dave Toonders is a consummate marketing pro and is very adept at generating solid business leads that convert on a reasonable budget
Roofing contractor, United States

Flooring Contractor

Canada

5+ years, ongoing

15–20

Leads every month

Monthly ad spend: $600
Client since: 5+ years

Five years of steady flooring leads on a $600 monthly budget — consistently 15 to 20 inquiries a month. Enough reliable work that they have expanded the business and stopped depending on referrals or taking jobs they would rather leave alone.

Dave has been amazing at managing ads for a few of our companies and has now set up a website for me too. He listens and cares for my opinions and is very very patient with us going back and forth on decisions. Definitely recommend :)
Flooring contractor, long-term lead generation client

Onboarding

Four steps, and the first one costs you nothing.

01
Free account audit
Give us view access, or just your last 90 days of data. We come back with exactly where the money is going, what we would change first, and whether we honestly think we can beat your current cost per lead. No charge and no obligation.
02
Rebuild the foundation
Search terms, negative keyword lists, conversion tracking, bidding strategy, ad copy, and the pages your ads point at. This is where the majority of the cost-per-lead reduction comes from, and it happens in the first few weeks.
03
Qualify, do not just count
We feed real outcomes back into the account so the algorithm learns which clicks become booked work. Quality climbs while cost per lead keeps falling — that is the part most managers skip.
04
Report, then scale carefully
Plain-language reporting every month, with a direct line to the person doing the work. Once cost per lead is where we want it, we add budget deliberately instead of all at once.

Free account audit

Find out what your leads should cost.

Send view access or your last 90 days of data. We will show you where the budget is leaking, what we would change first, and give you a straight answer on whether we can beat your current cost per lead.

No charge, no obligation, no sales sequence
A reply within one business day
Free website SEO optimization in month one
60-day money-back guarantee, month to month

236-862-3369